Branding identity for a podcast about agave
Qué Penca?!
While working for TODOS Studios, I was contacted by one of the podcast producers for a branding identity for this show.
I created a cohesive visual identity for the podcast, including logo design and cover art. The branding balances bold, playful elements with nods to agave culture, helping the podcast capture its unique personality and appeal to its target audience.
Branding Identity • Logo Design • Illustration
A playful podcast about agave and mezcal, aimed at both curious beginners and seasoned aficionados. Its name, “Penca,” refers to an agave leaf, while Que Penca?! captures the show’s irreverent, conversational vibe—essentially an ode to “what the heck?!”
